Today’s digital era is intriguing. It is thought to have made the process of marketing easier than conventional means like television, radio, newspaper, and others. However, it is not as easy as one may deem. Digital marketing works out well only when it is executed with the right strategy and technique.
Right now, if you google “digital marketing services” you will find a gazillion agencies and individuals who claim to be providing these services. What you need to realize is, not every self-proclaimed person or organization is capable of providing the required marketing services. Some would be overly expensive, while others would charge you reasonable but provide no value in their services. People must be aware of the fact that not everyone who knows how to operate social media can be a digital marketer. Digital marketing is an entire business in itself; a business that is driven by strategies. These strategies are drawn after vigorous planning and research that spans several days, sometimes even months.
Strategy and implementation are, no doubt the crux of the right digital marketing service provider. It’s not all fun and games, posting statuses on Facebook, or uploading as many pictures on Instagram as you want. The right kind of marketing requires an entirely devised plan that is based on the idea of generating organic traffic to your business through the right online platform that not only views but also interacts with your products.
If you are one of the distressed business owners who are unable to drive substantial traffic to his business, then you have come to the right place. I, Mathew Rincon, along with my awesome-sauce team, help businesses to reach their target customers through kickass digital marketing techniques.
DigiCoffee is my platform where my team and I would be more than happy to assist you in devising the right kind of plan for your venture. We firmly believe in 100% client satisfaction, and so, we provide the best of services. Our team consists of digital marketers who would carry extensive research for your brand, and create organic reach for your business.
By now, we have discussed what digital marketing is and how it works for business profiles. Let’s talk about the platforms used for lead generation purposes.
1. Youtube Ads Lead Generation
Having been one of the pioneer video hosting platforms, Youtube has made its place among the most frequently visited online platforms. Since the launch of its services in 2005, Youtube currently has over 2 billion users from around the globe. It receives one billion hours of watch time per day, while 75% of its users use it with their personal Youtube account. Recent stats report that 90% of the users say they have discovered new brands and businesses on Youtube through ads.
Given these statistics, it won’t be wrong to say that placing your brand’s ad on Youtube would be the best bet for your business. This online platform alone will generate plenty of leads for your commodity with the right kind of ads at the right place.
2. Google Ads
Google isn’t a new name. The traffic this search engine receives has turned it into an adjective. Nowadays it is common to hear “I’ll google this word”, instead of the oft-repeated “I’ll search this word”. The dominance of this search engine over its counterparts has sustained for quite a few years now, due to which it is the ideal platform for placing ads and generating leads.
It is reported that Google processes over 40,000 search queries every second on average. In terms of daily searches, it amounts to 3.5 billion searches per day or 1.2 trillion searches per day. It means that an ad placed on Google is bound to receive thousands of views every second, ultimately increasing the number of interactions, your ad would receive.
3. Facebook Ads
Who doesn’t use Facebook? Since its launch in 2004 to date, it has been one of the fastest-growing social platforms with users multiplying exponentially. By the start of 2020, the platform has had an average of 2.45 billion active monthly users. Facebook is one of the leading online platforms for lead generation due to two reasons. First, it is immensely popular among housewives, retired adults, kids and teenagers who love being connected, and youngsters. Secondly, the groups on Facebook act as communities of people with similar interests where people carry extensive discussions on several topics all day long. These two factors, when combined, make it an ideal platform for advertising your business.
4. Get Leads with Linkedin Ads
Although not as widely used as other conventional social networks, LinkedIn still maintains its place as the leading online platform for professionals from every field of life. LinkedIn is a highly lucrative platform for people who wish to increase their professional circle and for providing employment opportunities to the jobless. LinkedIn has over 660 million members as of April 2020 and more than 30 million companies listed on the platform. Also, the mobile users of this platform are above 63 million. Such statistics show that placing ads on LinkedIn would be the safest bet, both professionally and statistically.
5. Instagram Ads
Just like Facebook, Instagram has also become a rapidly growing social platform with millions of active users, influencers, bloggers, and whatnot. The platform’s merger with Facebook has given an added benefit to the business profiles as they can place their ad from Facebook to Instagram, without necessarily creating an Instagram account of their brand. This way, even if you do not have a separate identity of your brand on Instagram, you can still place its ad there, which will be seen, by millions of people from your target audience.
Instagram has accumulated over a billion active users worldwide which makes for an impressive audience for all sorts of advertisements daily. Even more so when someone searches for a specific item on one platform, let’s say Facebook, your search data will be collected by Instagram and in no time you will start seeing relevant ads on both Facebook and Instagram.
