Video is the most engaging content on the internet, especially on social media. And that’s why the top second search engine, Youtube, comprises of user-generated videos. Visuals have completely revolutionized the business world. It has become the number one priority for businesses to generate more leads using videos. Let’s find out how to do it using video tools like Loom.
We, at DigiCoffee, are a skilled team of passionate digital marketers having expertise in social media ads. Our mission is to understand your brand to the core and communicate it with your customers or clients on your behalf. The goal is to make your venture succeed and boost its profitability, keeping your cost down. And we make the most from our marketing videos.
We always strive to close more leads with the help of a perfect video. There are a lot of seamless video tools to attract more clients and customers for you. However, using Loom to generate a marketing video is a magnificent idea. You must say it all with a video. Let’s see how we can use this tool to generate leads.
Use Loom to Generate Leads
Loom is a fantastic tool to utilize the effectiveness of video and easiness of a textual message, the brand itself claims. It’s a screen and video recording tool having a free plan along with some paid ones. We use this terrific tool to generate more leads than most of the people out there because we understand the entire ecosystem of Loom. Book us for a 20-minute free Strategy Session right now to see if we can work together.
The platform can be used in a variety of channels including email, messages, proposals, case studies, and more importantly your website. Let’s find out how we do it.
1. Send videos in your emails
Sending videos in your emails to grab the attention of your prospects makes sense. As Neil Patel says that no other marketing medium communicates better than videos. Even if you add the word, “video” in your email title, you will see boosted results. Make a robust plan to create video-based email marketing campaigns, depending upon your goal.
You must have a question, “but how to do it?”. Well, you can set up a video landing page with a persuasive call-to-action (CTA). You can also create videos of the events you might organize. And then you can launch an email series to send the videos to your clients, stakeholders, or customers. Adding a personalized video directly into your email is also a grand idea to boost sales. For using Loom, make sure it’s connected with Gmail, and then paste the Loom video link while composing your email. It’s as easy as it is.
2. Say it with video in your direct messages
Your chances of remembering a message are 95% better when you watch it. So, it’s perfect to send your marketing videos in your direct messages. With Loom, you can shoot an impressive video within seconds and send it on-the-go. Keep it short and concise so your audience doesn’t lose attention. As always, don’t forget to add CTA in your video. It increases conversions and adds value to your Loom video.
The ideas for such videos are interviews, how-tos, and testimonials. Or, it can be a quick tip that you would like to inform your audience about. Add an emotional and personal touch in the video. That is the reason you sending a video in your direct message rather than a boring text.
3. Share a video in your proposals
Your clients don’t have enough time to go through the lengthy textual proposals, so it’s better if you include a video in your proposal. The video should not include any dazzling color like glazing red and exclamation points or uppercase. It must be soft-looking yet persuasive. That’s what we do at DigiCoffee. It’s challenging to keep up with every minor detail while sharing a video in your proposals. Thanks to our experience of doing it for years, everything goes smoothly.
4. Include video in your case studies
Including a video in your case studies is a must for several reasons. The one is that the video builds your authority and brand identity. That’s why it’s important to include a video in your case studies to increase its readership. It will lead to increased conversions without a question. You can use the Loom’s video messaging system to say it all in a video in your case studies.
Case studies having a video are more convincing than textual ones. They’re closely associated with trust, credibility, and authority. You can just screen-record every footstep of your journey with the help of Loom and share it wherever you want. A talking head video will also do a lot because of its interactive nature. Video case studies add emotion to your audience. You can resonate with your clients or customers. Texts convey feelings through words only.
5. Embed video in your website
Your website must be the top channel to share your message through a video. Loom helps you create a video hassle-free and then embed it on your website. Attracting more and more customers and clients is the ultimate objective of a business. And video adds value to fulfilling the objective fast.
You can use Loom to embed your videos on your website to showcase the best of you. For example, in our about us page, our founder Mathew Rincon has wonderfully used video to introduce DigiCoffee. On your video page in Loom, click on “Embed” and choose between “responsive” or “fixed” size. Copy the code and paste wherever you want to embed the video.
We hope the post helps you. But, that’s not all. Making a professional video to attract prospects and generate more leads needs a lot of strategies and out-of-box thinking. Why don’t you have a look at what we have done in the past? We’ll catch you there.